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DJs used to be seen as cut-rate entertainment, but today 85% of all wedding receptions have DJs spinning the sound. The advantages: The cost is generally far lower than for a live band; the songs are performed by the original artists; and the variety of tunes available is far wider than any one band is capable of providing. On the downside, a DJ simply can't provide the drama and visual focal point of a live band.
Choosing a DJ is considerably simpler than picking a band. Assuming that a candidate's equipment and album selection meet your standards, his personality is by far the most important element to consider, so a personal interview is essential. To make sure the genteel Dr. Jekyll of the interview doesn't turn into Mr. Hyde once he's in the spotlight, ask to see a videotape of his performance at past weddings to make sure his demeanor suits your taste. Make sure he'll be dressed appropriately (have him wear formal attire if you're having a formal wedding) and will use professional equipment.
As with a band, it's unreasonable for a bride and groom to expect to dictate the DJ's entire play list. After all, part of his professional expertise is in reading the crowd and responding to its mood, and you don't want to squelch the excitement with a rigid schedule. But of course, if you have particular favorites you definitely want to hear, do give him a list in advance so he brings those disks along. (Also advise him of any songs he absolutely shouldn't play — like the song you broke up to once, or the love-it-or-hate-it Chicken Dance.) Also give him the list special dance songs, along with the exact introductions you want, complete with pronunciation guides.